Expectation management is a part of business that branding often fails to notice. Customer satisfaction depends on meeting or exceeding expectations. And these expectations are built by branding.
Raising lower expectations will mean you have a better shot at exceeding that expectation. Which is what happens when you go to a street-side food shop and they seem to be clean and good with service. That is enough to exceed your expectations there, but not enough if you were visiting a luxury dining place.
This is the reason so many movies these days flop, after being marketed to a point of being over-hyped.
Which is why some young employees are highly praised and promoted to a position, where the new boss suddenly absolutely hates them for failing to fulfill the promises.
So it is better to sell yourself 5% shorter. Keep two days extra when promising on the deadline and deliver a day early. Promise a trip inside the country to her, and surprise her with an overseas tour, when you can. Don't make the movie trailer so hyper that the real movie feels boring. If you can only offer service in 3-stars quality, don't brand yourself as 5-stars, rather branding as 2.85 stars would do wonders for the business.
Radi
24 March 2019
Dhaka
24 March 2019
Dhaka